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Understanding Intellectual Property - Right of Publicity

Right of Publicity and Right of Privacy

What is the Right of Publicity?

Right of publicity is very different than the legal rights provided by trademark and copyright.

Right of publicity is the right of people to control the use of their name or likeness. For example, Taylor Swift has the right to decide whether her name or face will appear in a product advertisement.

What is the Right of Privacy?

Right of privacy applies to all people. In the context of marketing and merchandise, that means each person is entitled to control the use of her name and image in a commercial context.

What do these policies mean for Teespring creators?

In keeping with right of publicity and privacy laws, you may not design or offer products that include the name or likeness of any individual, including celebrities, musicians, or athletes without permission.

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